hold.cards
Charizard ex 199/165 (151)$324.18+4.2%·
Umbreon VMAX Alt Art$1,847.00+12.7%·
Moonbreon (Evolving Skies)$1,420.50-2.1%·
Lugia V Alt Art (Silver Tempest)$412.00+0.8%·
Pikachu VMAX Rainbow (VMAX Climax)$98.40-5.3%·
Giratina V Alt Art (Lost Origin)$287.00+1.9%·
Rayquaza VMAX Alt Art$215.50+3.4%·
Charizard ex 199/165 (151)$324.18+4.2%·
Umbreon VMAX Alt Art$1,847.00+12.7%·
Moonbreon (Evolving Skies)$1,420.50-2.1%·
Lugia V Alt Art (Silver Tempest)$412.00+0.8%·
Pikachu VMAX Rainbow (VMAX Climax)$98.40-5.3%·
Giratina V Alt Art (Lost Origin)$287.00+1.9%·
Rayquaza VMAX Alt Art$215.50+3.4%·
FOR POKÉMON TCG INVESTORS

Buy.
Sell.
Hold.

The portfolio platform for serious Pokémon collectors. Cost basis. Realized P&L. Grade-it-or-sell-it analysis. Tax lot reporting. The tools you'd expect for any other six-figure asset class — finally built for cards.

Beta opens Q3 2026 · No spam · One launch email
02 / FEATURES

Built for the way investors actually think.

Most card apps are glorified binders. hold.cards is the first portfolio platform that treats Pokémon like the asset class it has become.

01
True cost basis
Every position tracks acquisition price, date, and condition. Unrealized gains, realized P&L, ROI per card. The portfolio math you take for granted with stocks.
02
Grade-it-or-sell-it
Submit to PSA or sell raw? We model expected grade, fees, turnaround, and current PSA market to give you the EV-positive answer in dollars.
03
Pop-aware valuation
Your card isn't just "PSA 10 = $200." It's "1 of 47, pop hasn't moved in 6 months." Scarcity baked into every estimate.
04
Smart alerts
Moving-average crossovers. Volatility spikes. Sealed-product floor breaks. Alerts that fire when something actually happened, not when you opened the app.
05
Tax lot reporting
FIFO, LIFO, or specific-lot. Year-end realized gains report. Schedule D-ready exports. Stop reconstructing your sales history every April.
06
Market regime tracking
A real-time index of the top 100 cards tells you whether the market is hot, cooling, or crashing — so you know whether to be buying or holding.
03 / VS. THE FIELD

The other tools weren't built for this.

Feature
Hobbyist apps
Spreadsheets
hold.cards
Real-time singles pricing
✓
—
✓
Graded card valuations
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—
✓
Cost basis & realized P&L
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✓ (manual)
✓
PSA pop reports
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—
✓
Grade-it-or-sell-it analysis
—
—
✓
Tax lot reporting
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✓ (manual)
✓
Smart alerts
—
—
✓
Built for investors
—
—
✓
04 / WHY I'M BUILDING THIS
"I spend my day job building analytics dashboards for a multi-location dealership group. Then I'd come home, try to figure out what my Charizard was actually worth, and realize the tools didn't exist."

Every tool I tried was either a glorified card binder or a hobbyist project that hadn't updated in two years. Meanwhile I was making real decisions — submit or sell, hold or flip, rip or stack — with napkin math.

hold.cards is the platform I wanted to exist. Built with the same rigor I bring to financial reporting at work, designed for people who are serious about cards as an asset class, and shaped by a community I'm building it alongside.

First 100 beta users get lifetime Pro pricing. Get on the list — and if you have ideas, I want to hear them.

M
Matt
Founder

Get on the list.

Beta opens to the first 100 sign-ups. Lifetime Pro pricing locked in.